Thanos Snap

Google

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What is it?

This is an easter egg found in Google. When users search for "Thanos" and tap or click over Thanos gauntlet in the bio card, the results start to vanish just like Thanos superpower in the movie.




How does this interaction or solution work?

Google has released several easter eggs through out the years to conmmemorate or celebrate different events.

In this particular case Google is celebrating the 2019 release of "Avengers Endgame".

When you search for "Thanos" who is the villain in Avengers, you will get all the relevant results including a bio card. This bio card, has an illustration of Thanos gauntlet that when tapped it will trigger a fade-out effect on the search results.

This fade-out effect is meant to simulate Thanos superpowers (vanishing opponents with a snap).




How does it help or delight the user?

Easter Egg, Delight

Easter eggs are a fun way to provide a delightful moment for customers. Not only they create a memorable product experience bit, but also they can create buzz around your product and generate some viral momentum for new features or annoucements.

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