Some User Interface Basics First
UI design is the basis of customer satisfaction. As the market gets more competitive, companies have to find methods to please their customers easily. If your website is hard to use and confusing, it’s safe to say that your customers will be turned off immediately. If you’re don’t know how to prevent this problem, give this short guide a read through. We guarantee that there’s something you can include in your UI design to make it better.
Here are the key UI design elements you can try to optimize for, which will help improve your user satisfaction.
These are the tools that people use to interact with your site. You want to make sure they are responsive and interactive so that the users are more likely to respond. If you’re going to add any animation or moving parts to them, make sure that they are swift and concise.
Containers usually refer to the drop-down boxes on the taskbars or other hidden areas on your site. There are pros and cons to them, as they can keep features and options more organized. At the same time, as there are more and more options, the user can start to lose focus and get overwhelmed by the number of choices they are presented with. For this reason, it’s a good idea to keep the containers tidy and focused.
The 6 Rules of UI Elements Design
Moving on from the elements, we’re now getting into the details of what you need to do when designing them.
1. Keep It Simple
You need to first know who your users are and how they are going to interact with your site. This will give you an idea of how you should design the UI for it. The interface isn’t just a tool, it’s the extension of your brand concept and identity. The best ones are almost invisible, as they are something that the target group expects from the brand already.
2. Consistency is Key
You want to make the overall design consistent and coherent, as this will help keep everything focused, and the users will know what to expect from your site. For every feature you have on your site, make sure that they function similarly to one another. This way, the users will have an easier time using your site, leading to more usage and efficiency, and subsequently, satisfaction.
3. Know Your Goals
The overall layout needs a clear goal, direction, and purpose. Keeping these ideas in mind when designing a UI can help to keep a logical flow that the users can easily follow.
4. Take Advantage of Color Schemes
UI design has a lot to do with artistic creativity, so you need to keep in mind the concept of color contrast and lighting to lead users around your site.
5. Communicate With Your Users
If your site is loading, make sure your audience knows that it is. If it’s running into a problem but it can be fixed, tell your users what the problem is & how to fix it. This way, the users have more control over your site, and they will appreciate the guided UI. It will also reduce human involvement, as you won’t have to assign a customer service agent to the case.
6. Set a Default
If you know the main purpose of why users come to your site, make that feature a default so that the majority of the user base can use it efficiently.