The user interface dictates how people interact with and navigate through your site. If the site is clunky and hard to use, then people will leave your site and never look back. To fix this issue, here are some professional pointers you can keep in mind when designing your UI.
Easily Navigable Menus
If you want to show the features of your website, you need to make sure that the menu is easy to access, understand, and use. People don’t enjoy going through gauntlets when they’re trying to use a website. As a tip, making the call-to-action and commonly used features prominent and eye-catching is a great way to retain users.
You should keep the overall design of the website simple and elegant so that people don’t get confused with the concept you’re going with. We’re not saying that you should ditch the fancy layout and UI layers, but do it in moderation. Keep the underlying purpose of your website in mind when you’re doing a UI design so that you can make the overall site more coherent and comprehensive.
Before launching anything, test it first. You can bring in a group of random users and see how they interact with your website and take note of that. If you notice that the majority of them are spending more time on less important things, it can tell you a lot about what adjustments you need to make to your website.
What is the theme colors of your brand? What does the visual representation of the brand look like? How about to logo? If these things are coherent with one another, there’s no reason why your website shouldn’t be. The website is an extension of your brand concept, so it should be consistent with the rest of your branding efforts. This will give your site a sense of authenticity so that they don’t think that it’s a knockoff website of your brand.
Communication is Key
Live chat, inquiry board, and forums are all great things to add to your UI design, as this will give the users a direct line to contact your business. Think about what you would want to see in a website and look to include it in your UI to make sure that people are getting what they’re there for. Additionally, you should keep the language short, sweet, and concise, so double check everything before you post or launch it.
Don’t Ignore Typography
Typos might not seem like a big deal, but in reality, it tells a lot about a business. It shows to the customers that you don’t care enough to fix a minor problem on your website. This will instill a sense of doubt to your brand, and being perceived as incompetent or inadequate is the last thing you want to have happened with your brand.
UI design is where brands are made. The concept and the idea of the brand are all there on the site for the world to see. By having a good UI design, you’re allowing your users to interact with and use your website the way it’s meant to be used. This will help to create a positive first impression that the customers can appreciate. If you’re not sure how to go forward with your UI design, we suggest you work with a professional today. Take a look at our inspirations for an example.
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